Resources

The Rise of Live Video

Friday, April 25th, 2008

In recent weeks, I’ve noticed a dramatic increase in the use of live video as a marketing tool. Folks are using it to build a personal brand, a business brand, and to provide quality content to build relationships with customers.  One marketer even used it to do a live product launch, which unfortunately had unexpected [...]

How To Use SlideShare

Monday, March 24th, 2008

If you follow my Twitter page, then you’ll know that yesterday I was listening to a teleseminar call with Colin McDougal as part of the system seminar teleseminar series.  And, on the call, he made mention of a site I had never heard of called http://www.SlideShare.net. This site allows you upload powerpoint presentations, along with [...]

Thoughts On Twitter

Wednesday, March 19th, 2008

A new site rapidly rising in popularity is Twitter.com.  If you’re not familiar with Twitter, it can be described as a “mini blog.”  Your posts are only 1-2 sentences long and they’re supposed to answer the prompt, “What are you doing?” Although I’ve heard about twitter many times before, I dismissed it.  Nobody cares if [...]

Quick Tip: How To Find The Right Words For Your Ads.

Tuesday, March 11th, 2008

The reason every word can change your response is that each one has a different meaning.  Though they are similar, “Get” is different than “Gain.” This is why it’s vital that you pick your words carefully.  To do this, one of the most frequently used websites I use when writing copy is the thesaurus over [...]

The Online Marketing Letter For FREE!

Tuesday, February 26th, 2008

Jonathan Mizel has recently decided to give away access to The Online Marketing Letter, the first newsletter about direct marketing online, for FREE over at: * http://marketingletter.com/ This is after announcing his return from “retirement” at: * http://cyberwave.com/blog/?p=11 A good number of the back issues are ones I had the pleasure of writing. The back issues [...]

Free Tool To Make Editing E-books and Sales Copy A Breeze!

Tuesday, November 20th, 2007

Good copy should flow from one sentence to the next — leading your readers from the headline to the order button.  Stopping and thinking about what you just said should not occur. Because, every time your reader stumbles, there is a strong chance he or she is out of there. One of the best ways [...]