Marketing Lessons
« Previous EntriesHow To Pump-Up Your Customers Into Lean Mean Success Machines.
Wednesday, September 1st, 2010With the downturn of the economy… A lot of has changed inside the Internet marketing community. Recently… a problem that has been around for a long time has been amplified. Mainly, low success rates of purchasers of information products. Most do not consume what they bought… fewer implement them… and only a tiny portion succeed. [...]
Why You Want To Be In The Results Business
Sunday, May 2nd, 2010From web designers who kick-out “Pretty” websites… Ad agencies who struggle to come-up with “funny” ads… Or painters who slap on the paint to get the job done fast… In market-to-market… there’s a common thread… Most businesses are more than clueless… They’re incompetent. Because… to them… they’re in the manufacturing business, NOT the results business. [...]
The Power of Presell
Monday, April 26th, 2010.alignright { text-align: right; } The one-two-three… maybe even more… punch… This is what an effective pre-sell… or “sales page warm-up” system… does for you. It bangs your sales message home… By grabbing eyeballs… Engaging multiple senses… And telling your narrative in different ways everyone imagines… Time after time. You hit… til’ the choice is [...]
Quick Fixes and Magic Pills
Sunday, August 23rd, 2009It may not do wonders for your ego. But, truth be told, your customers DON’T want your product or service. They only want their problems to disappear…. and desires satisfied. Your product or service is merely a means to an end. Ideally, they just want a “Magic pill.” That is, they want their problem to [...]
Is It Really Amazing?
Friday, August 21st, 2009One of my favorite words to use in ads is the word, “Amazing.” It’s usually used to express wonderment, such as, “It’s amazing what this widget can do for you.” However, more often than not, it’s used in every day conversation to express disbelief or disdain, such as “It’s amazing how ‘Stupid,’ ‘lazy,’ or ‘foolish’ [...]
The Local Business Web Marketing Disconnect.
Saturday, April 4th, 2009It’s crazy. OVER 50% of local businesses still don’t have a website. And even fewer do ANY kind of online marketing. Only the select few are gaining a taste of the profits so readily available. At the same time, newspapers, radio, and the yellow pages are slowly, but surely dying. Younger consumers are moving online [...]
A Story of Creation.
Tuesday, March 24th, 2009There’s one key ingredient that I look for first before investing my time in a new project: A story of creation behind the product or service. You see, a lot of marketers just throw together products that they don’t really care about. They hire a cheap ghostwriter to create the product and think about all [...]
My Story
Friday, February 27th, 2009A lot of folks ask me how I became a direct-response copywriter. The story goes back to around 2001 when I began studying online marketers, including Terry Dean, Marlon Sanders, Yanik Silver, and others who were around. Based on their products, I then got into selling resell rights and some affiliate marketing. And, while I [...]
Speak to Your Target Audience to Send Conversion Rates Soaring.
Saturday, January 10th, 2009Have you ever turned on an infomercial and wondered to yourself, “Who in the world would ever buy that?” After all, what value does an Urban Rebounder (small exercise trampoline) or Snuggie (big blanket with arm holes) offer? It may seem a bit silly to most folks. You may have even felt like those folks [...]
What Payment Processor Should You Use?
Sunday, January 4th, 2009Most clients are already familiar with the names PayDotCom, PayPal, 1ShoppingCart, 2Checkout, and Clickbank. However, they sometimes do not know all of the pros and cons of each. Which one should you use for each particular launch? Sorting through each one can then be a major headache. This is why I want to quickly discuss [...]
« Previous Entries