Design
Stuck On Formatting.
Tuesday, March 31st, 2009A lot has been made about the power of formatting. Even a simple headline-style or background color change may make a big difference in your response. This excitement usually leads to a common pattern. It usually starts like this: First, a well-known marketer comes-out and says, “A giant yellow order button increases response by 300%.” [...]
“The Confused Mind Takes No Action”
Wednesday, April 16th, 2008When I created my first website I made a common mistake those new to internet marketing often make. I offered 3 different products at the same time — thinking, “The more choices I offer, the more sales I’ll get. I have products to solve all of the visitors’ needs.” Later, I’d get this site critiqued [...]
Powerful Secret Technique To Boost Your Double-Opt-In Rates!
Friday, February 29th, 2008If you email to prospects and customers on a regular basis, then you’ve likely heard the term “Double Opt-In.” Major autoresponders, such as Aweber.com, GetResponse.com, and 1ShoppingCart.com either require or strongly reccomend you use it. The procedure requires those that subscribe to your e-mail lists to confirm their subscription (by clicking on a link inside [...]
Step-By-Step Tutorial On How To Edit The Design of Your Direct-Response Salesletters!
Thursday, January 24th, 2008Boost Response By Optimizing These Overlooked Design Factors!
Friday, November 16th, 2007Most direct-marketers know that the most important parts of your copy are often your: 1.Offer (pricing, package, guarantee, etc…) 2. Headline 3. Opening paragraphs These are what you would normally test first and are vital to get right. However, what many marketers overlook is that every single aspect on your salespage shifts response. This includes [...]