Copywriting Lessons
« Previous EntriesShortcut Secret To Generate Quality Content At Lightning Speed.
Thursday, May 7th, 2009If you want to capture free search positions, then you need quality content. The problem is that it takes a lot of time. In addition to this blog (I don’t get to nearly as much as I’d like), I frequently write upwards of a hundred pages of content a month. One of my biggest shortcuts to do [...]
Missing or Misrepresenting the Key Benefits
Thursday, March 26th, 2009For every market, there are key concerns that stand above the rest. By addressing them, you capture your reader’s attention and build desire for your product or service. For example, let’s say you’re selling a dog training product or service. What makes someone go online and search for such a product? Here are just a [...]
Distracting From The Main Goal
Wednesday, March 25th, 2009In today’s world, there are options for just about every single decision you make. From which of the 15 brands of toothpaste to use to which of 50 flavors of ice cream you want to eat. Most of the time having all of these options is a good thing. It enriches your life. This is [...]
How To Make Your Offer A No-Brainer By Laying-Out The Choices.
Saturday, January 24th, 2009Imagine you have detailed knowledge of how computers work. Now imagine explaining to your grandmother who’s never touched a computer in her life why she should buy a certain computer. Most likely you’ve got a challenge. Words like “RAM,” “memory,” “processor”… even “mouse” mean nothing. You then set-out to explain these items. But, it seems [...]
How to Sell Your Guarantee.
Wednesday, January 7th, 2009When it comes to guarantees, marketers often want to know how long theirs should be? Or if they should even use one? The common wisdom among direct-marketers is that the longer your guarantee, the better your results. A 365-day money back guarantee is likely to outsell a 30-day money back guarantee. A 30-day money-back guarantee [...]
Solutions, The Missing Ingriedient From Most Outsourced Content.
Friday, October 17th, 2008Many marketers are thrilled to discover that there are countless writers who will create their content for around a few bucks an hour. Just head over to sites like Elance.com, post a job, and you’ve got enough content to last a year for a few hundred bucks. Sounds great, right? It can be. This a [...]
What Good Copy Does.
Thursday, August 28th, 2008Often prospective clients come to me knowing they want good copy. They’ve heard how important it is. It’s what allows you to make more money from your existing traffic. Instead of 1 out of 200 people buying from you, 5 out of 100 take the jump. This means you work less driving traffic. You [...]
The Irrelevant Versus The Meaningful.
Monday, August 11th, 2008One of the biggest challenges in persuasion is being able to explain elaborate concepts in a simple and easy-to-understand way. Examples you’ve experienced might be: Explaining an “adult world” concept, such as money to a young child. Or, a tech guy explaining computer problems to somebody who barely knows how to send email. Folks just [...]
How To Transform Average Copy Into A Polished Gem With Editing.
Monday, July 28th, 2008If you want to transform your average copy into pro quality, it’s often just matter of editing. You see, good editing has little to do with spelling and perfect grammar. Far more important is focusing on creating the right meaning. Here are 5 editing techniques you can spend time on to boost response: 1. Avoid [...]
The Power of Qualification.
Wednesday, July 2nd, 2008You may have heard the quote attributed to Bill Cosby, “I don’t know the key to success, but the key to failure is trying to please everyone.” When it comes to writing copy, many traditional advertisers often try to appeal to everybody who might buy the product. For instance, the target market of an ad [...]
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