Archive for November, 2007
What’s Your Traffic Game Plan?
Friday, November 30th, 2007Far too often marketers go to a copywriter and think, “If only I had killer copy, then I am guaranteed to have a successful project.” The problem with this is that there’s a far more important part to success you must take care of first: Where are you going to get your traffic from? Moreover, [...]
Copywriting Secrets From The “Father of Scientific Advertising!”
Sunday, November 25th, 2007In the history of advertising, there is one legend who stands above and beyond all others. His marketing secrets generated fortunes. Palmolive soap, Quaker oats, Pepsodent toothpaste and countless other famous brands owe much of their success to him. But, what really makes Claude Hopkins remarkable is in 1923, he concluded inside Scientific Advertising, “The [...]
Free Tool To Make Editing E-books and Sales Copy A Breeze!
Tuesday, November 20th, 2007Good copy should flow from one sentence to the next — leading your readers from the headline to the order button. Stopping and thinking about what you just said should not occur. Because, every time your reader stumbles, there is a strong chance he or she is out of there. One of the best ways [...]
Boost Response By Optimizing These Overlooked Design Factors!
Friday, November 16th, 2007Most direct-marketers know that the most important parts of your copy are often your: 1.Offer (pricing, package, guarantee, etc…) 2. Headline 3. Opening paragraphs These are what you would normally test first and are vital to get right. However, what many marketers overlook is that every single aspect on your salespage shifts response. This includes [...]
An Overlooked Marketing Lesson: “What Is It You Do For A Living?”
Wednesday, November 14th, 2007If you’re an entrepreneur in an unconventional industry, then chances are you’ve been stumped by the question, “What do you do for a living?” Because you know that whatever answer you give either gets a blank stare (it means nothing) or results in a barrage of questions from someone who doesn’t really want to hear [...]