Archive for February, 2008

3 Split Testing Keys

Friday, February 29th, 2008

Split testing is when you split your website traffic between two ads to see which one makes you the most money. Any kind of split testing is likely to benefit you.  However, doing it the wrong way can cause you to make costly decsions. Here are three keys to get the most from it: 1. [...]

Powerful Secret Technique To Boost Your Double-Opt-In Rates!

Friday, February 29th, 2008

If you email to prospects and customers on a regular basis, then you’ve likely heard the term “Double Opt-In.” Major autoresponders, such as Aweber.com, GetResponse.com, and 1ShoppingCart.com either require or strongly reccomend you use it. The procedure requires those that subscribe to your e-mail lists to confirm their subscription (by clicking on a link inside [...]

Favorite Phrases For Google AdWords.

Thursday, February 28th, 2008

Through writing ads for different products and niches in AdWords, I have uncovered a number of phrases that tend to do better than others.  As a result, they are often some of the first phrases I split test. Here are a few that you can test for your product and market: *  ”Proven” *  ”Tested” [...]

The Online Marketing Letter For FREE!

Tuesday, February 26th, 2008

Jonathan Mizel has recently decided to give away access to The Online Marketing Letter, the first newsletter about direct marketing online, for FREE over at: * http://marketingletter.com/ This is after announcing his return from “retirement” at: * http://cyberwave.com/blog/?p=11 A good number of the back issues are ones I had the pleasure of writing. The back issues [...]