Archive for March, 2008
« Previous EntriesHow Long Should It Take To Write A Salesletter?
Monday, March 31st, 2008The answer to this question is that it depends. Maybe 2 hours. Or, more likely, solid sales copy comes from weeks or months of work. Here are some variables in calculating this answer: * How ingrained proven copywriting structure is within the copywriter and his or her ability to recall it (sleep helps). For instance, [...]
Tap Into The Power of Your Subconscious Mind.
Friday, March 28th, 2008If you feel like writing copy is like giving blood, you’ll be happy to know you have the power to write copy while you sleep. Almost literally. How’s this possible? You see, it’s a secret I learned from the world’s best copywriters, such as in this interview between Clayton Makepeace and Gary Bencevenga here, from [...]
How To Use SlideShare
Monday, March 24th, 2008If you follow my Twitter page, then you’ll know that yesterday I was listening to a teleseminar call with Colin McDougal as part of the system seminar teleseminar series. And, on the call, he made mention of a site I had never heard of called http://www.SlideShare.net. This site allows you upload powerpoint presentations, along with [...]
Thoughts On Twitter
Wednesday, March 19th, 2008A new site rapidly rising in popularity is Twitter.com. If you’re not familiar with Twitter, it can be described as a “mini blog.” Your posts are only 1-2 sentences long and they’re supposed to answer the prompt, “What are you doing?” Although I’ve heard about twitter many times before, I dismissed it. Nobody cares if [...]
Bargain Bin Riches
Monday, March 17th, 2008I once got a critique from a well-known copywriter for sales copy selling a health food recipe book. This type of product, of course, has a problem. It solves a problem for the customer, but when it comes down to it… very few of the customers are ever going to use it. It requires a [...]
A Common Characteristic Successful Marketers Share.
Tuesday, March 11th, 2008There’s one characteristic I’ve seen time and time again in the most successful marketer’s I’ve worked with: As soon as they get a good idea, they put it into action. They see a need and are proactive about filling it. As Joe Vitale put it, “Money likes speed.” These ideas you might gain the inspiration [...]
Quick Tip: How To Find The Right Words For Your Ads.
Tuesday, March 11th, 2008The reason every word can change your response is that each one has a different meaning. Though they are similar, “Get” is different than “Gain.” This is why it’s vital that you pick your words carefully. To do this, one of the most frequently used websites I use when writing copy is the thesaurus over [...]
Customer Proclaims, “I Hate Being Sold To!” and Then Buys…
Saturday, March 8th, 2008People love to hate salespeople. After all, there are a lot of bad ones out there — where the name of the game is manipulation. They’re after money and nothing else. As a result, many people are turned off by direct-response marketing/copywriting and selling in general. To those who don’t understand the proven and tested [...]
Sacrifice Image For Meaning To Gain Sales and Ironclad Client Relationships.
Friday, March 7th, 2008When new business owners are introduced to the world of direct-response copywriting (also known as “salesmanship in print”), a conflict emerges. It’s between the desires of creating a positive image versus results. You see, most people associate success with how other people view you. If you’re viewed in a positive light, then they believe people [...]
Add Proof and Gain an Unbeatable Edge.
Wednesday, March 5th, 2008You may have heard the advice that the key to creating a successful product is to look at a profitable market and then take the most dominant product and make it better. For instance, if the only products being sold in the ”dog training” market (via direct-response salesletters) were e-books, then you might add a DVD [...]
« Previous Entries