Archive for April, 2008

The Rise of Live Video

Friday, April 25th, 2008

In recent weeks, I’ve noticed a dramatic increase in the use of live video as a marketing tool. Folks are using it to build a personal brand, a business brand, and to provide quality content to build relationships with customers.  One marketer even used it to do a live product launch, which unfortunately had unexpected [...]

When “Bad Grammar” Can Be Good In Communicating Your Message.

Friday, April 25th, 2008

Direct-response copywriting should be thought of as salesmanship in print.  Your words should flow just like you were a salesperson talking to your prospects one-on-one. However, this often leads copywriters to ditch the rules of grammar. Many folks take issue with poor grammar and claim, “I would never buy from a sales page with poor [...]

Marketing Is The Fuel That Drives Your Success.

Monday, April 21st, 2008

Among many business owners, “Marketing” and “Selling” are often considered somewhat dirty words.  ”It’s a necessary evil,” is a common refrain you may hear. This is one way to look at it. However, if you offer a valuable product or service, this view hurts both you and your customers. Why’s this the case? The answer [...]

“The Confused Mind Takes No Action”

Wednesday, April 16th, 2008

When I created my first website I made a common mistake those new to internet marketing often make.  I offered 3 different products at the same time — thinking, “The more choices I offer, the more sales I’ll get.  I have products to solve all of the visitors’ needs.” Later, I’d get this site critiqued [...]

Basics of Direct-Response Advertising

Monday, April 7th, 2008

I put together a short presentation on the what, when, and why of direct-response advertising.  If you’re new to it and wondering how it can boost your sales, this presentation is for you! | View | Upload your own Technorati Tags: copywriting, direct-response copywriting, direct-response advertising, copywriting, web copywriter, internet copywriting, copywriter, internet marketing, online [...]

Simple Secret To Unleash A Marketing Breakthrough.

Sunday, April 6th, 2008

There’s a reason why many top copywriters say to begin with brainstorming headlines and/or a list of bullets (your benefits) first when writing your sales copy. It’s because this is how breakthroughs occur.  You see, good ideas don’t appear out of thin air.  They evolve… starting with the culmination of past experiences. For instance, let’s [...]