Archive for May, 2008
How To Research Your Market.
Tuesday, May 27th, 2008If you want to generate easy targeted traffic, gain prized search engine rankings, and ensure folks want your new product, you need to do proper market research. More specifically, you want to uncover what actions and dynamics are taking place so you make smart decisions. Most folks ignore this step… or don’t do it as [...]
What You Should Be Looking For With Your Copywriting Research.
Wednesday, May 21st, 2008Whenever you approach a new market, you come with preconceived notions of your potential customers, products, and competitors based on past experiences. This is fine and expected. However, this can be a MAJOR problem. Your ideas are often far off from reality. Uncovering what it is the customers in your market want takes research. Even [...]
The Value of A Direct-Response Copywriter
Saturday, May 17th, 2008When those new to internet marketing are told that copywriters charge thousands of dollars for a salesletter, they are surprised. Then, when they find-out that many of the most expensive copywriters charge tens of thousands plus substantial royalties, their jaws drop. After all, many internet marketing teachers tell them how easy it is to write [...]
How To Ask Questions To Boost Your Sales and Exceed Customer Expectations.
Friday, May 16th, 2008If you’re a marketer, then you’ve likely either sent out a survey or have asked others for their opinion on your product or work. You want to uncover what your customers want and flaws in your marketing. As a copywriter, I see these questions often. In most cases, they briefly make me cringe. They’re designed [...]
How To Make Your Copy Flow.
Monday, May 5th, 2008If you’ve ever studied copywriting, then you’ve probably heard that the goal of each sentence in your copy is to motivate the reader to go to the next. So that the reader starts at the headline moves on to the subheadline, reads the first sentence, and slides down the salesletter, until he or she clicks [...]
How to Unlock Wealth by Educating Your Prospects and Customers.
Friday, May 2nd, 2008One of the biggest mistakes businesses make is failing to educate prospects and customers. Instead, they make the deadly mistake of assuming they already know all they need to in order to make solid buying decisions. And while it is true your customers are smart. Being smart and being knowledgeable are two different things. You [...]