Archive for June, 2008

Questions In Salescopy.

Sunday, June 15th, 2008

When folks write their first ad, a common technique is to begin by asking a lot of questions.  For instance, in a weight loss ad, folks might start with the headline, “Who else wants to lose 10 pounds fast?” and then proceed to ask questions in the intro copy, such as “Are you fed-up and [...]

Creativity Versus The Proven and Tested

Thursday, June 5th, 2008

For most folks, advertising is all about “creativity.”  A successful ad is one that is clever, original, and entertaining. This is one way to approach your advertising. However, it’s not the only way.  There’s an easier alternative offering a much higher chance of success: Instead of focusing on creativity, you can focus on using what’s [...]

How To Uncover What Your Prospects Want By Reading Magazine Covers.

Monday, June 2nd, 2008

If you’re a marketer, then the bookstore is one of the most valuable resources at your disposal.  Pick-up a book or magazine and you can discover exactly what to include in your information products and salescopy in minutes. In the video below, I reveal my process to using magazines to write copy and research markets. [...]