Archive for August, 2008

What Good Copy Does.

Thursday, August 28th, 2008

Often prospective clients come to me knowing they want good copy.   They’ve heard how important it is. It’s what allows you to make more money from your existing traffic.  Instead of 1 out of 200 people buying from you, 5 out of 100 take the jump. This means you work less driving traffic.  You [...]

The Irrelevant Versus The Meaningful.

Monday, August 11th, 2008

One of the biggest challenges in persuasion is being able to explain elaborate concepts in a simple and easy-to-understand way. Examples you’ve experienced might be:  Explaining an “adult world” concept, such as money to a young child.  Or, a tech guy explaining computer problems to somebody who barely knows how to send email. Folks just [...]