Archive for January, 2009

How To Make Your Offer A No-Brainer By Laying-Out The Choices.

Saturday, January 24th, 2009

Imagine you have detailed knowledge of how computers work. Now imagine explaining to your grandmother who’s never touched a computer in her life why she should buy a certain computer. Most likely you’ve got a challenge. Words like “RAM,” “memory,” “processor”… even “mouse” mean nothing. You then set-out to explain these items. But, it seems [...]

Speak to Your Target Audience to Send Conversion Rates Soaring.

Saturday, January 10th, 2009

Have you ever turned on an infomercial and wondered to yourself, “Who in the world would ever buy that?” After all, what value does an Urban Rebounder (small exercise trampoline) or Snuggie (big blanket with arm holes) offer? It may seem a bit silly to most folks. You may have even felt like those folks [...]

How to Sell Your Guarantee.

Wednesday, January 7th, 2009

When it comes to guarantees, marketers often want to know how long theirs should be?  Or if they should even use one? The common wisdom among direct-marketers is that the longer your guarantee, the better your results.  A 365-day money back guarantee is likely to outsell a 30-day money back guarantee.  A 30-day money-back guarantee [...]

What Payment Processor Should You Use?

Sunday, January 4th, 2009

Most clients are already familiar with the names PayDotCom, PayPal, 1ShoppingCart, 2Checkout, and Clickbank. However, they sometimes do not know all of the pros and cons of each. Which one should you use for each particular launch? Sorting through each one can then be a major headache. This is why I want to quickly discuss [...]