Archive for August, 2009

Quick Fixes and Magic Pills

Sunday, August 23rd, 2009

It may not do wonders for your ego. But, truth be told, your customers DON’T want your product or service. They only want their problems to disappear…. and desires satisfied. Your product or service is merely a means to an end. Ideally, they just want a “Magic pill.” That is, they want their problem to [...]

Is It Really Amazing?

Friday, August 21st, 2009

One of my favorite words to use in ads is the word, “Amazing.” It’s usually used to express wonderment, such as, “It’s amazing what this widget can do for you.” However, more often than not, it’s used in every day conversation to express disbelief or disdain, such as “It’s amazing how ‘Stupid,’ ‘lazy,’ or ‘foolish’ [...]