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Shortcut Secret To Generate Quality Content At Lightning Speed.
By Hans | May 7, 2009
If you want to capture free search positions, then you need quality content.
The problem is that it takes a lot of time.
In addition to this blog (I don’t get to nearly as much as I’d like), I frequently write upwards of a hundred pages of content a month.
One of my biggest shortcuts to do this is by using the power of RSS feeds.
You see, the most time-consuming part of writing content isn’t so much the actual writing. But, most time is spent on first coming-up with good ideas and then doing research on it.
Google’s RSS reader over at: http://www.google.com/reader is one of the best tools to take advantage of RSS.
If you’re not already familiar with RSS, it simple stands for Really Simple Syndication.
You typically see it on any site with a ton of content. It is usually denoted by this graphic:
You can then import this feed inside Google reader. Everytime, a new story, article, or video is posted, you get notified. You can look through all of the sites’ old and new content in a flash.
The best way to find feeds for your content generation is to first use the search feature inside Google Reader:
Look for content related to your topic.
You can access this search feature on the left menu by selecting “Browse for Topics:”
When you have imported a list feeds, you can then take advantage of them in several ways:
1. Subscribe to RSS feeds of forums and see what kinds of questions readers are asking. You can then do a post on their questions.
2. Link to a cool post you saw and then give your take on the topic. A technique that I like to use is to subscribe to news sites. Then, give my take on the latest industry news.
3. Take the idea (not the actual content) the post is about and give your take on it.
In addition, many marketers use Digg.com (http://feeds.digg.com/digg/popular.rss) and Cracked.com (http://feeds.feedburner.com/CrackedRSS) to come-up with killer subject headlines for their emails or other content. RSS is a great way to stay on top of these sites.
You also might subscribe to RSS feeds from general news sites, such as CNN.com (http://rss.cnn.com/rss/edition.rss)
Using this technique, you can slash HOURS off of the time it would otherwise take you to come-up with a blog post or other content. Your brainstorming is done for you.
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