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Quick Fixes and Magic Pills
By Hans | August 23, 2009
It may not do wonders for your ego.
But, truth be told, your customers DON’T want your product or service.
They only want their problems to disappear…. and desires satisfied.
Your product or service is merely a means to an end.
Ideally, they just want a “Magic pill.”
That is, they want their problem to immediately disappear with one simple action.
A perfect example of this being offered is the promise “3 Minutes Abs.”
Or, vibrating weight loss belts.
There’s just one problem with magic pills: They don’t really exist.
There’s always a catch.
It’s true that those weight loss belts may cause you to lose weight.
But, it ain’t cause you’re burning fat.
Just water weight.
As a business owner, this poses a dilemma.
You want to give your customers what they want.
But, you also want to be honest and upfront with what it takes to succeed.
How can you do this?
The answer is that you can offer 2 solutions:
1. A long-term solution. This is the good stuff that requires time, energy, and possibly an investment of money.
For instance, you may offer a weight loss system and a big part of it are strategies to change exercise and diet habits.
You may sell this aspect of your system by telling your prospects, “If you’re fed-up with yo-yo diets, pills that ruin your metabolism, and other short-term fixes that cause long-term pain, then we’ve got a solution that finally allows you to lose and keep off the weight for years to come.”
At the same time, you can offer…
2. A legitimate quick fix. There are real shortcuts in every area of life. From getting fit to increasing your sales and strengthening relationships.
For instance, sit-ups are inefficient. In addition to your complete system, you might offer an easier alternative that gives you faster results with less work.
This is what your customers want and what you’d focus on when selling. Legitimate quick fixes.
Your product then may have a greater focus on the long-term solutions. Similarly, more expensive backend products are where you can go much deeper with serious clients. Because once customers see that a short-term fix works, then they may be more willing to invest time, energy, and money.
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